Climate Reality Project
A terrifying new climate study found that clouds could vanish from Earth within a generation due to rising temperatures.
The issue? No one knows. This campaign aims to change that
this Climate Reality Project activation which would be sponsored by the MOMA, aims to increase awareness of this issue. It will feature famous paintings like Woman with a Parasol, but without clouds. The effect that the lack of clouds have on the water cycle are easy to see with the dead grass and foliage on the right. The QR code can be scanned to learn more about this environmental threat.
Folks might not realize the clouds are disappearing, but they will quickly notice missing emojis. Through a partnership with Apple, The Climate Reality Project will replace all cloud-related emojis with the sun. Once the stunt has garnered buzz, a statement will be released with an explanation and information about the issue.
Without clouds, the world would become unrecognizable. The Climate Reality Project wants to help people grasp the severity of this situation. Through an augmented reality scanner application, users can hold their smartphones up to any landscape and see how it's appearance would change if the clouds were to disappear.